Adapting to Crisis

Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine

The app transforms physical coloring book pages into 3D models

Person coloring in the Nike zine
Customers can color in the pages of a zine then scan it into an AR model. Nike/AKQA

By Patrick Kulp

July 10, 2020

A new “collaborative zine” from Nike Japan is putting a tech spin on coloring book pages.

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Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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