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The National Football League and Las Vegas have had what can be called an “evolving” relationship over the last several decades. For years, the league wouldn’t allow the Las Vegas Convention and Visitors Authority (LVCVA) to advertise in the Super Bowl. But that didn’t stop the LVCVA and its agency, R&R Partners, from using more creative methods to circumvent the ban.
In 2004, then-mayor Oscar Goodman threatened to sue the NFL over an ad that featured montages of the city.