Next 15 Acquires Engine UK for $103.5 Million

The acquisition will include the creation of 3 new divisions: transformation, creative and communications

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The acquisition of Engine U.K. by Next 15 Communications has been completed to the value of $103.5 million (77.5 million pounds).

As revealed by Adweek last month, the two parties were in talks for Next 15 to acquire the U.K. arm of the Engine creative network, which will bring with it 600 members of staff working across digital transformation and creative services.

The deal was part-funded through shares which raised around $67 million (50 million pounds) according to the announcement of the deal.

Next 15 is an AIM-listed tech and data-driven network with operations across Europe, North America and Asia-Pacific that owns agencies such as Elvis, ODD, Velocity and Mighty Social.

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