Next 15 Communications Set to Acquire Engine U.K.

The sale has been ongoing for several months since Sky News first reported that its owners, Lake Capital, had appointed bank Lazards to find a buyer for the U.K. business—with an asking price of around £100 million. 

While it was preferable that the whole business would be bought as one, Next15 will buy the British part with talks ongoing about the U.S side. The future of the APAC section is unclear if both are sold separately. 

Adweek has spoken to four sources—each with knowledge of the deal—and it is understood that the sale will be confirmed before the end of February.