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How often do you see an ad for an advertising agency? Probably not very often—which John Barker, founder and chief idea officer of New York’s Barker, finds “a little bit cowardly.”
As Barker puts it, “If we are counseling our clients to spend a trillion dollars on advertising, we should be willing to put our own money behind it.” (For example, to tout its predominantly female staff, Barker ran ads on New York bus shelters reading “70% Women.
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