New Adobe Study Highlights Diversity Issues in the Advertising Industry

It takes a look at a prevalent problem

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Adobe unveiled a new study today, Creativity’s Diversity Disconnect, which sheds light on the diversity issues faced by the advertising industry.

The study included a quantitative survey, conducted via an online survey, of some 750 creative industry professionals and qualitative phone interviews with 10 selected industry professionals, educators and community leaders.

Among the more noteworthy findings, Adobe principal designer Khoi Vinh said, was “how resounding the numbers were in terms of underrepresented minorities describing lack of access, seeing themselves reflected in the workplace.”

The study found that only 55 percent of respondents classified as people of color agreed with the statement that “People I work with value my contributions,” compared with 63 percent of white respondents.

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