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After nearly 10 years at Mother New York, Aarti Thiagarajan left the creative agency earlier this year to join Netflix as director of brand partnerships.
Replacing her in the role of managing director and partner is Katie Longmyer, who comes to Mother New York with an eclectic background and an eagerness to shake things up at the independent agency, whose clients include Dave & Buster’s and Tripadvisor.
“I have a little bit of a ‘let’s break the rules’ attitude, which Mother also does, but I think I maybe break them a little bit more and can turbocharge that vibe,” Longmyer said.
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