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TripAdvisor has found a new creative home, naming Mother as its global creative agency of record.
Mother, which also has offices in London, Los Angeles and Shanghai, will lead the business out of New York.
The appointment follows a months-long competitive review, which a source with knowledge of the matter tells Adweek included 72andSunny, Droga5 and The Martin Agency.
“In a world where divisions continue to grow among us, the power of travel serves as a unifying force that brings us together,” said Lindsay Nelson, president of TripAdvisor’s core experience business unit, in a statement.
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