The annual Adweek Women Trailblazers Summit, will be in person in NYC on July 14. Join us to hear from the female powerhouses pushing their industries forward. Sign up with code AWWT50 before May 23 for 50% off..
Three years ago, Wieden+Kennedy made a statement about independence and placed a sizable bet, backing its group creative director Craig Allen and two others in a new agency venture, Callen. The Austin shop continues to carve out its own space, yet with W+K’s support, it signals that smaller, more nimble extensions of existing agency brands can add more creative oxygen to the business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in