Wieden + Kennedy Backs Its First Startup Agency on One Condition: It Can Never Be Sold

Veterans from Droga5 and Huge round out the Callen team

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It all came together during a Google Hangout conversation about self-driving cars and why they haven’t quite caught on.

Well, sort of.

Group creative director and 12-year Wieden + Kennedy veteran Craig Allen had been hit by that telltale itch. Over the past year or so, he’d started directing more ads after playing a central role in such classic campaigns as Old Spice’s “Smell Like a Man, Man.” Now, he was ready to make an even bigger leap—launching his own agency.

Allen’s new Austin, Texas-based shop Callen, however, is unlike any other.



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