Shops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Up

Business models converge in decades-long trend

When Martin Sorrell revealed the long-term plans for his new venture, S4 Capital, earlier this month, he listed several key elements in the “advertising delivery chain,” including “content, data analytics, media planning and digital media buying.”

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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.