Microsoft’s ‘Changing the Game’ Campaign Wins Responsibility Grand Prix at Epica Awards

McCann New York clinches another win for the 2019 awards season


AMSTERDAM—McCann New York is rounding out the 2019 awards season with yet another win, taking home the responsibility Grand Prix at the Epica Awards for Microsoft’s “Changing the Game” campaign.

The effort showcases the brand’s Xbox Adaptive Controller, a device that makes it easier for people with disabilities to play video games. The campaign, which aired during the Super Bowl earlier this year, features a young gamer named Owen, who was born with Escobar Syndrome.

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