Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
When was the last time you felt the rush of finally mastering the big boss level of a video game with the enthusiastic support of your friends? It’s an exhilarating feeling that only a fraction of us really understand because the experience has often been out of reach for those who don’t fit the paradigm of the erroneously touted “typical gamer” (meaning white, able-bodied, and male).