A Voiceover Legend Gets Charmingly Confused by Xbox’s Scenic but Insane New Game

Maurice LaMarche brilliantly channels David Attenborough

Pipes of gold, for Forza Horizon 4.
Xbox

The release of Playground Games’ Forza Horizon 4 for the Xbox is just around the corner, and with a brand new location and pin-sharp graphics, it promises to be an epic, visually stunning adventure. Still, marketing can either make or break a game’s success and if you wish to properly convey all of the beautiful, sprawling scenery and gripping action, you’ll want to call upon the best.

Enter voice acting legend Maurice LaMarche.

In the new, absolutely hilarious “4 Changes Everything” from 215 McCann, LaMarche—whose never-ending credits include Pinky and the Brain, Futurama, The Simpsons, and G.I. Joe—plays a David Attenborough-esque presenter tapped to provide the voiceover for the game’s advertising.

He enters the sound booth with the understandable confidence of a man whose career spans actual decades, declaring that he’ll nail the performance “in one take.”

At first, LaMarche narrates scenes reminiscent of a Planet Earth documentary, but 20 seconds in, the picturesque British country scene before him is interrupted by a screeching, speeding race car barrelling through a field of daffodils. The total atmospheric shift takes the aficionado by surprise as he fails to highlight the action to briefly mourn the “magnificent blossoms” that were unceremoniously mowed down. The remaining minute and 25 seconds showcase the evident disparity between the stately actor and the wild, action-driven game he is tasked with selling.

The ad excellently balances impressive gameplay graphics with the comedic back and forth between LaMarche and actor Joel Kelley Dauten, who plays the studio director who must field the many questions of the confused voiceover professional. It also previews the impressive Dynamic Seasons feature, which will change seasons within the game weekly in an open-ended progression system. So viewers can come for the gorgeous gameplay and stay to watch a mildly frustrated Dauten begin to explain what a “hoonigan” is to a flustered LaMarche.

“4 Changes Everything” is currently running in the U.S., U.K., Mexico, Germany, Australia, and France online. Forza Horizon 4 will be available on Xbox One and Windows 10 PC beginning October 2, however, those who purchase the Ultimate Edition can begin playing on September 28.

CREDITS:

Campaign title: 4 Changes Everything
Game: Forza Horizon 4
Creative title: Seasons of Change

Client: Microsoft Xbox / Forza
Senior Director, Xbox Global Marketing Communications: Taylor Smith
Director, Xbox Global Marketing Communications: Ryan Cameron
Senior Marketing Communications Manager: Jonathan Segall

Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Nichole Geddes
Senior Copywriter: John Choe
Senior Art Director: Shawn Raissi
Director of Integrated Production: Alex Spahr
Producer: Christine Hurty
Director of Business Affairs: Mary Beth Barney
Production Generalist: Carson Bell
Business Director: Peter Goldstein
Account Director: Bryant Marcia
Senior Account Executive: Sam Brody
Assistant Account Executive: Robert Kalish
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Strategist: Christian Stewart

Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
EP: Holly Vega
Producer: Lisa Stockdale
DP: Tim Hudson

Editorial: Rock Paper Scissors
Editor: Austyn Daines
AE: Sebastian Zotoff
EP: Raná Martin
Head of Production: Shada Shariatzadeh
Producer: Amanda Ornelas
Producer: Dina Ciccotello

Visual Effects: A52
VFX Supervisor: Stefan Gaillot
2D VFX Artist(s): Michael Vaglienty, Matt Sousa, Dan Ellis
Online Editor: Kevin Stokes, Gabe Sanchez
Designer: Olga Midlenko
Animator(s): Peter Murphy, Kris Szumowski
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producer: Kim Christensen
Senior Executive Producer: Patrick Nugent
Managing Directors: Jennifer Sofio Hall

Color: A52
Colorist: Paul Yacono
Color Assistant: Corey Martinez
Color Producer: Jenny Bright and Sarah Laborde
Executive Producer: Thatcher Peterson

Music Production: Human Worldwide
“Changes”
Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composers: Matthew O’Malley, Craig DeLeon, Jon Hubbell, John Barnes


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