Meet Adweek's Media All-Stars Executive of the Year: Carat U.S. CEO Michael Epstein

He led a dramatic turnaround for the agency in 2018

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Michael Epstein wasn’t sure he was ready to be a CEO when he took on the role for Carat in February 2017.

“No matter what you do, you are not necessarily prepared to be a CEO when you become one,” Epstein says. “It takes a little while to get your feet underneath you” and “make something your own without forgetting about all the wonderful things that were done before you.”

Shortly after his arrival, Carat went through several unsuccessful pitches, which forced the agency to evolve its approach.



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This story first appeared in the May 13, 2019, issue of Adweek magazine. Click here to subscribe.