Meet Adweek's Media All-Stars Executive of the Year: Carat U.S. CEO Michael Epstein

He led a dramatic turnaround for the agency in 2018

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Michael Epstein wasn’t sure he was ready to be a CEO when he took on the role for Carat in February 2017.

“No matter what you do, you are not necessarily prepared to be a CEO when you become one,” Epstein says. “It takes a little while to get your feet underneath you” and “make something your own without forgetting about all the wonderful things that were done before you.”

Shortly after his arrival, Carat went through several unsuccessful pitches, which forced the agency to evolve its approach.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 13, 2019, issue of Adweek magazine. Click here to subscribe.