Medterra's Ads Want You to Learn the 'CBDo's and CBDon'ts' of Shopping for CBD

The brand's first national campaign says to look for rigorous testing and skip novelties


It should go without saying, but here’s a bit of advice anyway—skip the CBD-coated “sleep pretzels” of dubious origin and the CBD tonic that some guy cooked up in his garage. Sketchy!

To avoid those scenarios, there are rules that can help you navigate a CBD space that’s jam-packed with more than 3,000 brands. They’re called “the CBDo’s and CBDon’ts of CBD,” according to one of the category leaders, Medterra, which just launched its first national marketing campaign.

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