Media Shops Face an Identity Crisis as Clients Move More Work In-house

Big reviews threaten long-term relationships

The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model.

Fastest Growing Agencies


Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission

Click for more from this issue

This story first appeared in the Feb. 19, 2018, issue of Adweek magazine. Click here to subscribe.