MDC Partners Forms New Media, Data and Technology Network With GALE

Michael Bassik and Brad Simms will serve as co-chairs, with Bassik as Assembly CEO

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MDC Partners is bringing together media, data and technology capabilities under a new network combining MDC Media partners and global data, technology, CRM and addressable content agency GALE. MDC Media Partners includes media and content agencies Allegory, Attention, EnPlay, Trade X Partners, Unique Influence and Assembly, as well as media trading consultancy Varick.

“Today marks the first in a series of actions bringing together the best talent across MDC Partners into collaborative networks for the benefit of our clients, by establishing a new group built around data, technology, media and content,” MDC Partners chairman and CEO Mark Penn, who took over as chief executive in March following Stagwell Partners’ $100 million investment in MDC Partners, said in a statement.



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