MDC Partners Forms New Media, Data and Technology Network With GALE

Michael Bassik and Brad Simms will serve as co-chairs, with Bassik as Assembly CEO

Headshots of Michael Bassik and Brad Simms
Michael Bassik and Brad Simms will lead the network as co-chairs. MDC Partners

MDC Partners is bringing together media, data and technology capabilities under a new network combining MDC Media partners and global data, technology, CRM and addressable content agency GALE. MDC Media Partners includes media and content agencies Allegory, Attention, EnPlay, Trade X Partners, Unique Influence and Assembly, as well as media trading consultancy Varick.

@ErikDOster Erik Oster is an agencies reporter for Adweek.