Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
MDC Partners is bringing together media, data and technology capabilities under a new network combining MDC Media partners and global data, technology, CRM and addressable content agency GALE. MDC Media Partners includes media and content agencies Allegory, Attention, EnPlay, Trade X Partners, Unique Influence and Assembly, as well as media trading consultancy Varick.
“Today marks the first in a series of actions bringing together the best talent across MDC Partners into collaborative networks for the benefit of our clients, by establishing a new group built around data, technology, media and content,” MDC Partners chairman and CEO Mark Penn, who took over as chief executive in March following Stagwell Partners’ $100 million investment in MDC Partners, said in a statement.