Q&A: CEO Mark Penn Reveals His Plans for MDC Partners' Culture, Clients and Billion-Dollar Debt

'It takes a while to implement these things'

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This week, MDC Partners finally ended its long-running search for a new leader when Mark Penn’s Stagwell Group confirmed that it would spend $100 million to buy just under 30 percent of the holding group.

Penn will now add MDC CEO to his considerable resume, which includes head of WPP’s PR firm Burson-Marsteller, Microsoft chief strategy officer, political pollster who invented the controversial “soccer moms” demographic, and adviser to Bill and Hillary Clinton who led the latter’s unsuccessful 2008 presidential run.

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