MDC Partners Expands Into Russia Through Adwise Affiliate Partnership

The partnership also sees the sharing of best practices and the establishment of an externship program


MDC Partners is set to expand into Russia having formed an affiliate partnership with independent creative agency Adwise.

MDC Partners is the agency network group with includes 72&Sunny, Anomaly, Doner and KWT Global. It has been going through a protracted merger proposal with The Stagwell Group that recently saw shareholders rebel against the remuneration proposals, which seems to have left the outcome of the deal hanging in the balance.

The Russian agency will work with MDC to co-develop a new media buying service that will clients to engage a global customer base through contextually relevant content.

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