Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Summer’s here, and so are long days spent hanging out in the park, at the beach or by the pool. McDonald’s wants to be a part of that, so it’s invented a picnic blanket complete with a QR code that you can scan to have the chain’s grub delivered to you, wherever that might be.
The McDelivery service is currently only available in Sweden, and the limited-edition blankets can only be won through McDonald Sweden’s social media channels, so they’re not actually for sale.
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in