McDonald’s Sweden Made a QR-Enabled Picnic Blanket So It Can Deliver to People Outdoors

'McDelivery' is compatible with food delivery services like Uber Eats

The blanket is not for sale; for now, it can only be won on social media. McDonald's Sweden

Summer’s here, and so are long days spent hanging out in the park, at the beach or by the pool. McDonald’s wants to be a part of that, so it’s invented a picnic blanket complete with a QR code that you can scan to have the chain’s grub delivered to you, wherever that might be.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.