McCann Doubles Up on Grand Prix Wins for Pharma and Health & Wellness at Cannes Lions

Projects from China and Israel take top honors

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CANNES, France—McCann and McCann Health got off to a fast start at the Cannes Lions, winning Grand Prix Lions for projects from Israel and China, respectively.

In the Health and Wellness category, an accessibility project for Ikea from McCann Tel Aviv called “ThisAbles” emerged as the winner, while in Pharma, “Breath of Life,” a smartphone-enabled diagnostic application created by McCann Health Shanghai came out on top. Despite the wins, no Health Grand Prix for Good, supported by the U.N.

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