Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again

First-time viewing can create instant emotional brand connections when done right

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly.

But some ads make great first impressions. They grab the viewer immediately and connect emotionally, either through humor, great storytelling, incredible visuals or a combination of all of those elements. They are short pieces of art, begging to be viewed again in greater detail for further discovery.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in