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Last November, Audi selected 72andSunny Amsterdam to handle a global brand campaign redefining the luxury carmaker.
That campaign will kick off with a 60-second Super Bowl ad promoting the Audi e-tron Sportback, part of a new line of electric vehicles.
The ad features Game of Thrones star Maisie Williams singing the ubiquitous “Let It Go” anthem from Disney’s Frozen as she navigates traffic, when a radio announcer remarks on the historically hot weather in a passing reference to climate change, an issue the actress has been passionate about.
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