Magna's Equity Upfront Brings Communities Together. But Change Hinges On What Happens Next

The upfront is one of few industry initiatives that gives a sales platform to minority-owned publications

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In an upstairs room inside Manhattan’s New World Stages performing arts complex, marketers filed in to meet with Ice Cube. Seated next to his business partners, entertainment lawyer Jeff Kwatinetz and basketball player Nancy Lieberman, the rapper encouraged brand marketers to divert more investments into diverse-owned media properties—specifically into media opportunities with his three-on-three basketball league, Big3.

The rapper’s business team was one of many assembled over two days at Magna’s third annual Equity Upfront event—one of the few giving diverse-owned media suppliers the platform they need to connect with and pitch brand marketers.



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