Super Bowl Commercials

Las Vegas Encourages Football Fans to Celebrate Excessively During the Super Bowl

Chad 'Ochocinco' Johnson and Tobe Nwigwe celebrate the city and its excesses in a campaign by R&R Partners

Tobe Nwigwe and Chad Johnson — Tobe Nwigwe and Chad Johnson celebrate Las Vegas and its excesses in a pre-Super Bowl campaign.R&R Partners/Las Vegas

By Kyle O’Brien

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Chad “Ochocinco” Johnson was loud and brash when he played in the NFL, someone who made a show of his post-score antics and was definitely hit with a few excessive celebration penalties. As an ex-player, he’s still plenty raucous, shouting his opinions over social media whether you like them or not.

Now, Johnson is being joined by Grammy Award-winning artist Tobe Nwigwe to speak out in a musical way about a penalty that just might be a little too strict for the city that’s hosting the Super Bowl for the first time.

Las Vegas, the official host city of Super Bowl 58, has launched a petition on Change.org

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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