Family Trips Are Overrated: New Ads Tell Parents to Ditch the Kids and Come to Vegas

The work, tapping into a consumer insight, comes from longtime agency of record R&R Partners

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Everybody came back from their summer vacations rested, rejuvenated and ready to power through the rest of the year. Or did they?

It’s possible, maybe even probable, that extended family trips to jam-packed tourist spots were a hassle at best and exhausting at worst, truth be told.

It’s that insight that fuels a new campaign for the Las Vegas Convention and Visitors Authority from longtime agency of record R&R Partners that encourages adults to shed the ties that bind and strike out on their own.



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