Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Building a bomb shelter should never have been in any agency’s office plans, but the daily truth in Ukraine makes that a necessity. And for Polina Blyzniuk, catching up on work in a shelter has become a comfortable alternative to refreshing her phone for bad news.
“Even when there’s an air alert, it’s easier to pass that time when you have your laptop with you,” said the art director at Ukrainian agency Bickerstaff.734. When asked how she maintains motivation during wartime, she stressed that the work distraction is a consistent source of solace.