Kobe Bryant Returns to the Court in Paris to Promote Nike and the New NBA Season

Yard brought the retired superstar overseas for its new campaign

Kobe Bryant greets fans in Paris. HLenie

Last week, Sid Lee announced the acquisition of Yard, a creative and production agency in Paris, effectively integrating the shop into Sid Lee Paris. Among the reasons for its appeal, Yard boasts a client roster that includes Beats by Dre, Jordan, Red Bull, Converse and Nike.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.