Sid Lee Acquire Paris-Based Agency Yard in European Expansion Move

Shop focuses on content and events for clients like Nike and Beats

The Yard and Sid Lee Paris team. Sid Lee

Montreal-based creative agency Sid Lee announced today the acquisition of Parisian creative and production agency Yard. The network, which has been part of Japan’s Hakuhodo DY Holdings since 2015, will effectively make Yard part of its Paris office.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.