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Keith Cartwright left 72andSunny L.A. in December to start his own agency. Months later, the spread of the coronavirus and the ensuing global lockdown hindered those plans—but he’s still forging ahead and creating work.
While his namesake agency has been in the works since the start of the year, Cartwright officially debuted it earlier this month. He joined senior editor Doug Zanger during Adweek’s Elevate: Creativity and Experiential event today to discuss his experience starting an agency during a pandemic and what he’s learned along the way.
Cartwright said he’s having more contact with clients than he ever could have imagined thanks to the rise of Zoom calls, but the lack of in-person interaction has been difficult, particularly from a creative perspective.
“It’s not easy to ideate, with creatives specifically, in this world.
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