Keith Cartwright Shares What It’s Like Starting an Agency During a Pandemic

His namesake shop officially opened this month

Adweek senior editor Doug Zanger spoke with Keith Cartwright about starting an agency during a pandemic. Adweek

Keith Cartwright left 72andSunny L.A. in December to start his own agency. Months later, the spread of the coronavirus and the ensuing global lockdown hindered those plans—but he’s still forging ahead and creating work.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}