The last nine days of March sounded two alarms on the agency selection process. First, several agencies contending for the BMW business learned they’d lost from a press alert. Then came the news of yet another Pizza Hut breakup, initiating the chain’s fifth review in six years.
It's Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead
Offering tryouts gives brands insight into whether it'll be a working relationship worth pursuing
