John Trahar is co-founder and creative lead at Greatest Common Factory, an Austin-based agency dedicated to making things better for brands and the people who build them.
In-Housing Won’t Destroy Agencies—It’ll Bolster the Industry
Brands and advertisers need to be unified.
How Advertisers Are Dropping the Ball by Not Including Binge-Watchers in Strategies
The same ad, unrelated to the show or its arc, shouldn't play on loop.
It’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead
Offering tryouts gives brands insight into whether it'll be a working relationship worth pursuing.