John Trahar Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor@traharJohn Trahar is co-founder and creative lead at Greatest Common Factory, an Austin-based agency dedicated to making things better for brands and the people who build them. Opinion In-Housing Won’t Destroy Agencies—It’ll Bolster the Industry Brands and advertisers need to be unified. Opinion How Advertisers Are Dropping the Ball by Not Including Binge-Watchers in Strategies The same ad, unrelated to the show or its arc, shouldn't play on loop. Opinion It’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead Offering tryouts gives brands insight into whether it'll be a working relationship worth pursuing.