In-Housing Won’t Destroy Agencies—It’ll Bolster the Industry
Agencies
Brands and advertisers need to be unified.
How Advertisers Are Dropping the Ball by Not Including Binge-Watchers in Strategies
Convergent TV
The same ad, unrelated to the show or its arc, shouldn't play on loop.
It’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead
Agencies
Offering tryouts gives brands insight into whether it'll be a working relationship worth pursuing.