It's Time for HR to Undergo a Revival or Agencies Risk Stifling Creative Talent

The department and industry both need to step up

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HR is in the ER, and there’s a screaming sense of urgency to lead the discipline toward a real top-to-bottom transformation. But will change really happen this time?

HR gurus have been predicting the disruption of this field for the past two decades. In the meantime, trust in HR practitioners has diminished to an all-time low and key skill sets have remained underdeveloped or underutilized for many of our HR professionals. Businesses are also outsourcing functional areas of HR, and movements like #MeToo and #TimesUp have sparked conversation about third parties, rather than internal HR teams, leading investigations, which is a necessary move.

So

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This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.