Beer, Spirits & Cannabis It’s Not Quite 4/20, but 7/10 Is Catching Up in Cannabis Circles The July date is a potent companion to the world-famous day in April Cannabis companies like Harvest see summer sales opportunity. Harvest By T.L. Stanley July 7, 2020 Is 7/10 the new 4/20? T.L. Stanley @TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity. Recommended articles