Isobar Welcomes U.S. CEO From SapientRazorfish

Deb Boyda will work out of the agency's Chicago office

Getty Images, Isobar
Headshot of Erik Oster

Global digital agency Isobar has named Deb Boyda as U.S. CEO.

Boyda will work out of Isobar’s Chicago office and report to Dentsu Aegis Network CEO, Americas, Nick Brien.

“In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” Brien said in a statement. “Deb brings together all of these ingredients and will be a key driver propelling Isobar to the next level in the critical U.S. market.”

“I’m incredibly excited to join Isobar, a dynamic company with a huge emphasis on creativity and technology,” Boyda added. “Isobar’s position at the intersection of agencies and consultancies is a perfect springboard for success. I’m looking forward to being a part of the journey.”

Boyda joins Isobar from SapientRazorfish, where she oversaw growth in its Chicago and Austin offices as president, Central Region, for over three and a half years. Before that she served as vice president, general manager, for Beam Suntory, leading marketing on brands including Skinnygirl, Pinnacle and Courvoisier. Over the course of her career she has worked for brands and agencies including Miller Brewing, Leo Burnett, Ogilvy & Mather and Euro RSCG.

“Deb has a fantastic track record, experience and expertise, with a background across creative agencies, client side and consulting,” Isobar global CEO Jean Lin said in a statement. “She will help drive Isobar U.S. forward to deliver our idea-led experience and digital creative proposition in the marketplace.”

Boyda’s arrival follows the departure of Isobar executive creative director Kenny Rennard earlier this month and the promotion of Dave Meeker to global director, emerging technology, back in January.

This week also saw Jennifer Friese, who serves as president, Western Region, for SapientRazorfish, announce her departure at the end of the month. Last August, SapientRazorfish global CCO left the agency to pursue “new opportunities.”

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@ErikDOster Erik Oster is an agencies reporter for Adweek.