Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes'

Twitch screenshot
Tourism New Zealand gamified the country so that visitors can explore virtually. Tourism New Zealand / TBWA\Sydney

It’s not easy to get away overseas on vacation at the moment, thanks to the coronavirus pandemic. So Tourism New Zealand, with the help of TBWA\Sydney, found a way to open up the stunning country to virtual visitors.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.