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It’s not easy to get away overseas on vacation at the moment, thanks to the coronavirus pandemic. So Tourism New Zealand, with the help of TBWA\Sydney, found a way to open up the stunning country to virtual visitors.
The tourism group and its agency partnered with Twitch and gaming influencer Loserfruit to gamify the country so that people can explore some of New Zealand’s greatest attractions. Primarily targeted at neighboring Australians and the gaming community, the campaign aims to present the country as the ultimate travel destination.
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