Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR

Fast-growing company picks San Francisco agency after competitive pitch

Keith Melnick CEO The Zebra,
Keith Melnick, CEO of The Zebra, plans to spend big to get his company's name out in 2021. The Zebra

The insurance industry is a crowded place, which has made it one of the more creative, with names like Liberty, Geico and Progressive vying for customers in resourceful and humorous ways. The Zebra looks to leap headfirst into the fray and elevate its insurance comparison services with the help of its new agency of record, Argonaut.

@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.