Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Sustainability is more than just an industry trend. For those companies doing it right, it can prove to be a business advantage. But more than that, it’s a looming imperative for the planet: Climate change experts say that carbon emissions must fall by roughly half by 2030 before climate problems become irreversible.
The business and agency world is responding with efforts and experts to help change attitudes and business practices. The number of chief sustainability officers at companies jumped threefold in 2021 year over year, according to a study by PwC, and more agencies are bringing sustainability experts into their ranks to meet client demands for sustainable practices and campaigns.