Inside Code and Theory’s Rebranding Plans for the Washington Football Team

Centering inclusivity and fan input as the agency takes creative control of crafting the team's new identity

The agency also worked on the team's "No Name But Team" campaign. Washington Football Team, Adweek

Code and Theory was just handed a rebranding assignment like no other, tasked with reimagining the identity and visual representation of one of the NFL’s oldest franchises as it moves away from a former team name widely regarded as one of the most racist in professional sports.

@ErikDOster Erik Oster is an agencies reporter for Adweek.