Washington Redskins Share Underwhelming New Team Name and Logo on Social Media

The franchise has temporarily renamed itself the Washington Football Team

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For now, the Washington D.C.-based Washington Redskins will be known simply as the Washington Football Team.

Sports fans and activists alike have been breathlessly anticipating the new name of the franchise ever since it announced in July that it would drop the controversial name. On Thursday, the team finally made its move—at least temporarily—and rebranded everything from its social media handles to its uniforms.

While the team still hasn’t chosen a new permanent moniker, it moved to erase the word that Native American leaders and activists have long said is both a racist slur and a painful reference to a history of state-sponsored genocide against indigenous people.

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