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Innocean USA has hired Tim Murphy as chief operating officer.
In the role, Murphy will be responsible for day-to-day operations and growth strategy, overseeing brand management, strategy, data science, media and experiential across the Hyundai Motor America, Genesis Motor America and Kia Motors America teams. General accounts and business development operations teams will also report to Murphy.
Murphy replaces Timothy Blett in the role, who left Innocean USA last March after three years.
Launched as a dedicated agency for Hyundai and primarily known for its auto work, in 2019 Innocean added new clients outside of the automotive category including The Habit Burger Grill, TaylorMade Golf, UC Davis Health and Wienerschnitzel.
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