In the UK, Where 95% of Ad Execs Are White, Protests Spark Pledge for More Diversity

Responding to George Floyd's death, more than 200 agency leaders signed a commitment to "stand with all Black talent"

"It is not the sole responsibility of our black colleagues to address this imbalance," the open letter says. Getty Images

Amid global protests over the killing of George Floyd by a police officer in Minneapolis,  hundreds of U.K ad agency execs have signed an open letter committing to improving diversity by better supporting and championing Black colleagues.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.