In the UK, Where 95% of Ad Execs Are White, Protests Spark Pledge for More Diversity

Responding to George Floyd's death, more than 200 agency leaders signed a commitment to "stand with all Black talent"

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Amid global protests over the killing of George Floyd by a police officer in Minneapolis,  hundreds of U.K ad agency execs have signed an open letter committing to improving diversity by better supporting and championing Black colleagues.

U.K. agencies, along with other British businesses, have a diversity problem: according to the latest IPA (Institute of Practitioners in Advertising) snapshot of the industry, just 4.7% of execs surveyed in 2019 identified as Black, Asian and minority ethnic—a grouping commonly known as BAME in the U.K.

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