In Sweden, the McDonald’s Happy Meal Isn’t Just for Kids Anymore

Nord DDB helps launch new product for seniors


Among the most vulnerable in the pandemic, the elderly population has been more isolated during lockdown. While ensuring safety and following advice from medical professionals and government entities, one unfortunate byproduct of quarantine is not interacting with family, especially grandchildren.

In Sweden, McDonald’s and agency Nord DDB flipped the script on the brand’s iconic Happy Meal to allow children to share some joy with their grandparents.

At one location in the country, an area outside of the restaurant—with plenty of safeguards, including sterilization and ample hand sanitizer—was set up in the form of a large Happy Meal box.

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