In Sweden, the McDonald’s Happy Meal Isn’t Just for Kids Anymore

Nord DDB helps launch new product for seniors

People around the McDonald's Happy Meal space
A Happy Meal surprise in Sweden. McDonald's Sweden

Among the most vulnerable in the pandemic, the elderly population has been more isolated during lockdown. While ensuring safety and following advice from medical professionals and government entities, one unfortunate byproduct of quarantine is not interacting with family, especially grandchildren.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.