Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Most people have become conditioned to not pay much attention to ads. But once in a while, one catches the eye—or, in the case of a new ad for Joe Biden and Kamala Harris, the ear. About 40 seconds into a 60-second spot that ran during the Browns/Steelers game on Sunday, music fans (especially those of a certain Gen X age) heard a Beastie Boys classic, “Sabotage.”
What makes this notable is that it’s an exceedingly rare occurrence for the band, which is very advertising-averse.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in