In a Rare Move, Beastie Boys License a Song for Joe Biden Campaign Ad

The spot featuring a famous live music venue slams Trump's Covid-19 response

The Beastie Boys granted a license for "Sabotage" to Joe Biden's campaign. Biden for President

Most people have become conditioned to not pay much attention to ads. But once in a while, one catches the eye—or, in the case of a new ad for Joe Biden and Kamala Harris, the ear. About 40 seconds into a 60-second spot that ran during the Browns/Steelers game on Sunday, music fans (especially those of a certain Gen X age) heard a Beastie Boys classic, “Sabotage.”

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.