If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks If You’re OK

Maybe you're too hungry to spot a bad deal?

Hey wait, that's not a good deal. BBDO New York
Headshot of David Griner

Why on earth would you click on a banner ad promising you one Snickers for the price of two?

The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced that it’s probably a sign you’re too hungry to be making sense.

Continuing their longstanding and admirably versatile “You’re Not You When You’re Hungry” campaign, Snickers and agency BBDO New York are circulating a banner ad offering to let you “Get one for the price of two!”

Clearly that’s a bad deal, and clicking on the sparks a video message from a comforting life coach who’s frankly worried about why you’d be interested in such an offer.

Luckily, after our sweater-wearing, vaguely John Denver-meets-Mark-Hamill interventionist checks in with you, he also offers a slightly better deal: $1 off when you buy two.

The cheeky and meta banner idea is reminiscent of a 2017 Ikea campaign that, before sending you off to a mobile landing page for the retailer, politely asked if you really meant to click the ad or just accidentally brushed it with your frustratingly fat thumb.

Client: Mars Chocolate North America
Josh Olken Brand Director, Snickers Brand
Michael Italia Sr. Brand Manager, Snickers Brand

Creative Agency: BBDO NEW YORK
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Scott Mahoney, Creative Director
Dan Oliva, Creative Director
David Rolfe, EVP, Director of Integrated Production
Amy Wertheimer, EVP, Group Executive Director
Anthony Curti, Executive Producer
James Young, Executive Producer
Stuart Miller, Senior Producer
Jimmy Mcgee, QA Manager
Ray McGale, Senior Production Artist
John Cardoso, Developer
Kirsten Flanik, CEO & President, BBDO New York
Susannah Keller, Global Account Director
Lisa Piliguian, SVP, Account Director
Carrie White, VP, Account Director
Blake Maraoui, Account Manager
Danee Fields, Account Executive
Amy Orgel, Senior Project Manager
Paul Cisco Business Manager
Annemarie Norris, SVP, Group Planning Director
Christina Stoddard, Planning Director
Brian Brydon, Communications Planning Director
Michael Schonfeld, Planner
Dexter Blumenthal, Planner

Production: JHF Prod/World War Seven
David Shafei, Director

Editorial: MACKCUT
Brendan Hogan, Editor
Gina Pagano, Exec. Producer
Color: CO3
Tim Masick, Colorist

Sam Shaifer, Sound Engineer

Conform: MACKCUT
Jim Hayhow, Flame Artist

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."