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Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to “deliver authentic campaigns with cultural value.”
Named SillyFace, the business will aim to team creatives from different cultural backgrounds, experiences and perspectives to develop long- and short-form content for brands as well as handling distribution.
The business will operate across three offices in London, New York and Los Angeles as part of Miroma Group.
“On a daily basis, I work alongside global brands who are struggling to understand the intersection between modern cultural trends, brand identity and its consumer base.
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