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Hearst-owned digital agency iCrossing has named Jeff Ratner as chief media officer.
In the role, Ratner will be tasked with overseeing iCrossing’s media efforts across the U.S. while reporting to global president Mike Parker, who was promoted to that role last June as Nick Brien left to become CEO of Dentsu Aegis Americas.
“We couldn’t be more excited to have Jeff onboard to help lead and continue to reimagine our media offering, as we work to help brands matter across the entire customer journey,” Parker said in a statement.