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iCrossing, the digital agency owned by Hearst Magazines, announced today that Mike Parker has been promoted to president of the organization’s 19 offices around the world.
The news, announced by Hearst president and CEO Steven R. Swartz and Hearst Magazines president David Carey, comes on the same day Parker’s predecessor, Nick Brien, left to become CEO of Dentsu Aegis Americas. Parker will report to Carey in the new role.
“Mike has been a driving force in iCrossing’s growth, working closely with Nick to build and activate a powerful strategy that combines creativity and storytelling with data, technology and performance marketing,” Carey said in a statement.