Hearst’s iCrossing Names a New Global President as Nick Brien Leaves for Dentsu Aegis

Mike Parker previously led the agency in the U.S.

Parker was formerly global chief digital officer at McCann Worldgroup.

iCrossing, the digital agency owned by Hearst Magazines, announced today that Mike Parker has been promoted to president of the organization’s 19 offices around the world.

The news, announced by Hearst president and CEO Steven R. Swartz and Hearst Magazines president David Carey, comes on the same day Parker’s predecessor, Nick Brien, left to become CEO of Dentsu Aegis Americas. Parker will report to Carey in the new role.

“Mike has been a driving force in iCrossing’s growth, working closely with Nick to build and activate a powerful strategy that combines creativity and storytelling with data, technology and performance marketing,” Carey said in a statement. “Mike has also forged important relationships within Hearst and our diverse media portfolio, which give iCrossing its competitive edge in terms of editorial insights and future-casting.”

Parker joined the agency in 2015 as president of West Coast operations based in San Francisco, and he moved up to the role of U.S. president last year.

Before joining iCrossing, he held leadership roles at McCann Worldgroup, where he was global chief digital officer, and Tribal DDB, where he was U.S. president. After starting his agency career in accounts at the latter agency, he also served as director of digital strategy at Goodby, Silverstein & Partners.

“My career has been focused on helping brands deepen consumer engagement through technology and platforms, bringing audiences and content together in new and powerful ways,” Parker said. He added, “iCrossing has been innovating in every discipline, from content and social strategies to programmatic media, developing smart solutions that drive growth and business outcomes for our clients.” He also promised to continue expanding the nearly 20-year-old agency’s capabilities and expertise.

Regarding Brien, Carey said, “We thank Nick for his tremendous vision and commitment to iCrossing. Nick is a dynamic executive; he reimagined the agency over the past three years, quickly identifying its strengths and unique advantages, and designed a path for growth. The experience and passion he brought to iCrossing set the foundation for its future, and we wish him the very best in his new role.”

During his nearly 35-year career in the advertising business, Brien has served as chief executive officer at several agencies including Leo Burnett London and that shop’s Chicago direct marketing division, Arc Worldwide, along with IPG’s UM, McCann Worldgroup and IPG Mediabrands networks.

iCrossing’s most significant hires over the past year include executive creative director Frederic Bonn and Kayvan Salmanpour, who became the agency’s first chief content officer last summer.

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